Starting a food startup in India: Follow these steps for success

Food startup

You can get bored with the technology you are using; you can get bored with the clothes you are wearing, the car you are driving, the locality in which you are living. But one thing that you can never get bored of is food.

Every person on the face of this Earth loves food, and everybody needs a certain amount of food for their survival. But what happens when the same food you need for your survival becomes the way you earn a living? A restaurant. A cafe. A food startup.

The interest of people in food startups is on the rise, and it's the kind of business that people visit at least once out of curiosity. However, as tempting and easy as it looks, things are different when it comes to implementing the plans.

Several food startups either shut their shop or start laying off because of some of the other issue. Some elements can be looked into to ensure that the business can stay on the right track, and things go smooth enough for the person to keep them afloat.


Here are a few steps that a person can follow to open up a food startup wisely:

1. Defining the target audience

Planning is always helpful for a food startup as it gives them an idea of how things should be and will be in the future. The first and the most important thing to be done is to define the target audience you want to focus on more.

Once you have decided your target audience, you can conduct surveys in the area as well as research on what kind of needs, tastes and behavior, etc. they have as an audience. Once this is done, you can move on to pencil down a list of themes and cuisines that can work well with the research done by you.


2. Theme and Idea for your restaurant

Every food startup has a theme, whether it's a food truck, a cafe, an outlet, or a big shot restaurant. The next thing to be done after choosing the target audience is to decide the theme for the restaurant and the type of cuisines they want their startup to have in the menu.

If a person has selected the theme and type of cuisine or cuisines they want to focus on, it becomes easier for them to plan further.


3. Naming the startup

Once the audience and theme of the restaurant are finalized, the next big task for a person is to name their food startup. Choosing a name for the startup is one of the most daunting tasks a person can do.

This looks like an easy task but its not. Naming a business is one of the most important as the name of the business helps in creating the value of the work and making it memorable. A name that is easy to remember as well as gives an idea of what your business is about is the best way to name a business. In today's world, a food startup runs well if it is listed online, so a domain for your business is must to reach more enormous masses.

In case you are having a hard time finding the right name for your business, you can KillerLaunch and buy the domain of your choice along with a ready-to-use logo. KillerLaunch offers you several domain names to choose from for your food startup.


4. The right location

In today's world, people prefer eating in the comfort of their home as they order their favorite food items through online portals or other means. But still choosing the right location for the startup is very important for the business to gain more attention from the masses.

This problem can be solved by looking at the location of the target audience groups you are working with, by examining the cost of operating there, how the surroundings and the locality is and how accessible it is from all the major areas. These points will help a person for a successful operation of the startup.

Its always advisable to operate from a place that will give you a chance to earn a decent profit even after calculating all the risks involved. The location should also be good enough for your business. The best way to determine this is by using the 15%, 30%, and 55% rule. This means 30% kitchen, 55% sitting area and 15% lavatory.


5. Gathering resources and hiring staff

Once the initial planning is done, the next step is to start gathering resources such as cash for your investments as well as to purchase the goods that will be needed to start your business.

Any unnecessary purchase will be a financial burden on you, and it can cause problems in the future. Another crucial part element for a food startup or a restaurant is hiring the right staff. The staff you hire will determine the quality of services you will offer.

If you are planning to serve Italian or Mexican food, then hire a person who has the knowledge about it and carries a good experience in working in the field. To save cost, hiring effective, productive, and experienced people is a better option as they can do more work as compared to a team of inexperienced employees.


6. Creating and maintaining quality

A business is well known for the services they offer, and to have a loyal and huge customer base, you have to work well on providing good quality food and services to the people. Your customers will notice a slight change in the quality, and this can lead to loss of loyal customers.

Everything over some time requires upgradation, and this goes for the quality standards as well. Maintain your quality trends and watch how the number of customers will increase, and the old ones will stick for a long time.


7. Expansion

You have done everything you could do, and now if your startup is operating smoothly, it's time for you should think about expansion which can be either opening a branch or franchising, either of them works well.



Many consider food startup and restaurant business as a game of investing and harvesting, which is not valid. If you have invested in the business then you have to protect it and help it grow, only then you'll be able to see progress in the business. Many businesses which are stalling today can be facing any of the points mentioned above as the problem but if you are planning to invest in one, then follow the steps mentioned above and things will work well.


Vineet Chaudhary

Vineet Chaudhary is a content writer with computer applications as his background field. His interests range from writing and photography to going out for trips and rides on weekends.

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