Britannia Industries is one of India’s major food companies. It has a 100 year legacy as well as annual revenues in excess of Rs. 9000 Cr. It is among the most trusted brands, and also manufactures other popular brands like Good Day, Tiger, NutriChoice, Milk Bikis, etc. The product portfolio consists of Biscuits, Bread, Cakes, and Dairy products like Cheese, Beverages, Milk, and Yoghurt. Many generations have grown with the brand Britannia and are cherished and loved in India and worldwide. If you are interested to work with them, you can apply for a Britannia internship. There is a Summer internship program available.
Eligibility for Britannia internship
Candidates should have Graduate, Post Graduate, or equivalent from a recognized Board. For other Post-wise education qualifications, you can visit their website and contact them for information
Candidates must be no less than eighteen years old.Age Relaxation: – SC/ ST /OBC/PWD/ PH Candidates Relaxation as per on Government Rule Regulation.
The company hunts campuses for graduates that fit the expectations for Summer Interns. The shortlisted candidates for the Britannia internship are offered a Pre-Placement Interview or even a Pre-placement Offer. There is also a Best Summer Project award for one commendable intern, along with a generous cash award.
Skills required for the Britannia internship
1] Analytical abilities
2] Presentation skills
3] Communication skills
7] Problem Solving
9] Decision making skills
and many more soft skills
Mainly it would be best if you had the ability to interact with people and collect data. It depends on the way you convince them for an interaction.
The selection process included CV shortlisting only.
The time period of the internship will be for eight weeks. Britannia selects interns from the best Engineering Colleges, Food Technology Institutes, ICAI countrywide. They offer to work on Live Projects as well.
The hiring process includes the shortlisting of the CVs. Following that, there would be a group discussion, where you will be tested on an abstract topic. After the group discussion, the interview will take place. The questions will be particular to the role that you have applied for.
After the subject matter has been tested thoroughly, you would have to prepare for the HR questions, which are the basic questions, which are asked time and again at interviews. The personal interview will include a combination of concept understanding & knowledge based questions along with questions on subjective opinion on marketing concepts, advertisements, knowledge about company offerings.
Some of the most common questions asked.
1] Introduce yourself
2] Why do you think that you are suitable for the role that you have applied for
3] What are the best advertisements you have seen? Why do you think so?
4] How will you convince me to buy this item?
5] Explain about your previous work experience
6] Tell me the difference between hard and smart work
7] Discuss your resume
8] Would there be any problem for you if you are asked to come to work overtime or at evenings or on weekends?
9] Tell me how you would be an asset to this organization
10] How long do you expect to work with us?
1] What is the DPL?
2] What are sales?
3] How are sales different from marketing?
4] How many clients have you handled? Can you name them?
5] How will you handle a channel conflict?
6] How are you going to double the business
7] How would you find a new dealer?
8] A marketing executive should always be prepared to move irrespective of time. Are you ready for that?
You might be asked to do a SWOT analysis as well.
So SWOT analysis is the exploration of your strengths, weaknesses, opportunities, and threats.
What will you get from the Britannia internship
Management trainees will be recruited either through pre-placement offers that are made to extraordinary summer trainees or by direct campus recruitment. Britannia usually recruits based on the vacancies which are in their organization.
Britannia has mentioned on their website that a sharp Business Acumen, Creative Problem Solving, and Relationship Building are the features that make an intern an excellent Britannian!
So if you want to gain more work exposure as a fresher, you can apply for the Britannia internship.