A lunch break for everyone is the time when they are away from their work desks, just sitting at a table with their food. It’s peaceful and comforting. But not when you have a startup about a website that has food reviews and places recommendations, but you still see people not exploring the places.
Two young engineers, Deepinder Goyal, and Pankaj Chaddah, who started the website Foodiebay in the year 2010. Fast forward it to 3 years, they realized while entering a mall near their office space that people were not aware of the food joints that were present there in the mall.
They spent the whole lunch break discussing how it would be easier for people if all the reviews and menus of the food joints were available for them on the go. As soon as they returned to work, they asked the technology officer to develop an application for their website that people can access on their smartphones.
Smartphones were becoming a new trend, the latest technology for them and they targeted the users. After spending weeks in development and testing, they finally released the application for the Android operating system. But there was a difference; the application was called Zomato and not FoodieBay.
What could’ve been the reason behind this name change?
From what the sources say, Zomato is a word that has no meaning, but it rhymes with Tomato, and the word itself has a zing to it. But we think it’s more than that.
The first and foremost reason why they changed the name is that you need something catchy to create a buzz in the market: Mark your arrival in the space. And FoodieBay didn’t quite do that job very well, to be honest.
FoodieBay was a bit longer as compared to Zomato and chances of people forgetting it were higher. Zomato’s linking the word with Tomato made it a game changer for them. It was catchy and easier to remember.
One of the main reasons for this change was because the founders of the company had bigger plans for the company. With an expansion in their mind, they planned to take the risk of changing the website domain name.
This rebranding helped them to expand their fields of services while keeping food as the central idea. The expansion they had planned was to move their business into the nightlife listing business.
For people to visit your website, it’s essential to have a name that is easy to remember and easy to pronounce. And if you are planning to go online with the name, getting the right domain is the essential task for a company.
Importance of a Right Domain Name
A right domain name is the one that gets a lot of attention from people who visit the web. Domain names can either be catchy or something that gives the user an idea about the business. And in this case, Zomato went for the catchy one because they were planning to expand their user base not only within the country but also around the world.
If you have a business idea paired with a right domain name, it’s bound to grab a lot of attention from the masses, and Deepinder and Pankaj had the idea, all they needed was the right domain name which they finalized after some intense brainstorming.
Fast forward to the year 2019, with the monthly average of hitting close to 21 Million orders, Zomato is pushing hard when it comes to being the supreme food delivery and service provider chain. Fighting for this supremacy along with Zomato, is another startup, Swiggy.
Swiggy started back in the year 2014 with a small delivery radius, and as they picked up speed in no time, they gained a reputation of being the fastest delivery service provider.
Founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, Swiggy has seen a boost in their sales. In the year 2018, Swiggy saw phenomenal growth in its operational revenue as it doubled to Rs 865 crore as compared to Rs 350 crore in 2017.
Swiggy and Zomato
Swiggy and Zomato are in a constant battle to be the best food delivery app in the country, and they have been increasing their spends through discounts and incentives. Swiggy spends around $16 million per month on this while Zomato spends somewhere between $17-$18 million per month.
But Swiggy has come a long way in the run and real quick as their revenue is entirely driven by food delivery whereas food delivery forms about 55% of the Zomato’s revenue pie chart. And let’s not forget that Swiggy has been in the business for only 4 years whereas Zomato is here from the past 10 years.
Zomato and Swiggy, both are catchy names, and with the same as their domain names, their founders were aware of the rules of the world of the internet and made changes according to those. Getting a catchy name for their business and then acquiring domains with the same name is a tough task, but with their efforts, they managed to do it, and it has paid them back in marvelous ways.
To satisfy your food cravings and to know more about them, visit their websites here.
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