Inaugurating a new business entails a lot of work. If you have already decided a name for your startup, then after reading the article you may think twice. A domain name has the power to hold the business firmly. Moreover, your brand, marketing, and website will be represented by that particular name. Therefore, considering everything, your domain name must be perfect and should suit your business image.
The right domain name is capable of doing two things. One, it can either lift your business or make it go downhill. Imagine the value of a name! Wait, all this is not scary at all. We will tell you or instead guide you with some of the hacks, that will assist you to make the right choice. The same goes for building the logo as well. The logo is the face of the brand. Even if people do not read the write-up or words, the color, the design is all that attracts the eyes on the first go. Without wasting much time, let us begin with the hacks,
How can a Domain Name Help a Startup?
So, you are going to build a brand, that indicates you have the luxury and the opportunity to create a name that can have a lasting effect on the consumers. There is a difference between a domain name and a business name, do not confuse with them. Though both can have the same name and that is what experts recommend. However, in today’s digital era, everything is going online. Therefore, startups tend to keep the same business name as well as a domain name.
Older brands that surfaced before the internet showdown are now struggling to find domain names. Creating a digital identity of an already established business name might not give the chance to have the same name, Therefore, for new startups, it comes as a bonus.
Top Three Essential Considerations Justifies the Importance
Keeping these aspects in mind, once you have chosen the business name, you have to formulate a domain name that suits your business requirements. Here are some quick points to ponder:
1. The length of the name: Hard to type, complicated, long names is a big turn off. Crisp names and easy to remember names are preferable.
Memorable name: As we just said, short names are easy to memorize, it has some other benefits as in, with short names (like 5 letter domain names) you can easily be visible in the sea of online businesses. If you have any intention of standing out amongst the crowd, short names are a big YES!
2. Complete research: If you want to stand out, your name must be unique. It should not sound like other existing domain names. Customers might misinterpret and go to some other sites instead of coming to yours, bet you don’t want that, right? Therefore, conduct thorough research and then zero down your ideas.
Domain name is what stands for the business, but without extensions, domain names have no value. Numerous extensions are adding to the market every day. However, choosing the usual ones is quite a safe game. If you do not want to lose your target audience, a domain name must tag a usual .com, .org, .net or other general extensions.
How can a Logo be Startups’ Best-friend?
Behind any business, the basic notion is growth. To make a mark in the market area, there is a need for merchandise products to clients. Can you do that if your brand does not have any logo? As a startup, you have no former stepping; your recognition entirely depends on the logo that you choose for your business.
Behind any business, the basic notion is growth. To make a mark in the market area, there is a need for merchandise products to clients. Can you do that if your brand does not have any logo? As a startup, you have no former stepping; your recognition entirely depends on the logo that you prefer for your business.
The Significant Effect of a Logo
The fundamental role of a logo is identification. It triumphs any other word that you might come across from experts. In this dynamic age, trends develop fast but fade away faster. Graphics, designs, techniques, and tools may also evolve, but what remains constant id your logo.
Think about Pepsi as a brand, the logo has developed since its inception, but the essence of the logo is fresh till date. Anyone will recognize the logo at one shot if the name of the brand is missing. That’s what you call the Logo Power!
A logo can be considered a strategic tool for branding and marketing. Though it is a visual object, it is not an art form. It helps to identify the business and the brand that is eventually utilized to draw clients.
Therefore, the importance of a domain name and a logo must be a priority for promising startups. They need to heavily focus on these two items before embarking on a journey into the world of digital business.