Every search engine uses a set of rules, which are called algorithms to find the best and most useful results for a query. If you want your page to be in the top results, you need to enhance it according to the algorithm. How do you do this? Read this article for an introduction to SEO for dummies.
Importance of SEO
Almost every one of us would have searched very absurd questions in Google that you wouldn’t want anyone to know about because it has the answer to nearly everything! For each query, it gives us about ten results on the first page itself. You can increase the popularity of your webpage through paid advertising as well, but SEO marketing should be a part of every strategy because it brings organic traffic. Unlike advertising, it does not require continuous funding and draws the attention of visitors over a longer duration.
Search engines and how do they work?
Every search engine has an index that it goes through to give you the result. Google’s way of doing this is the most popular as it is the most reliable.
Google has a database which is called Search Index to organize information about the web pages that it discovers using computer programs called crawlers. These crawlers continuously move around the internet to find information. The process of crawling webpages and adding more information about them to the Index is called as crawling and indexing.
Google uses an algorithm to find results and ranks them using over 200 factors. Google has given perceptions into a few such as
1] Meaning of the query
Google interprets every word that you have entered, including spelling mistakes and grammatical errors. Google looks for more than just an exact keyword. It assesses the page for related keywords to check how relevant it will be for a user.
2] Usability of webpages
Google gives precedence to webpages, which are easy to use in terms of page speed, mobile-friendliness, and user design.
3] Quality of content
Google looks for results from reliable sources. To find out the reliability of a source, it uses a concept called PageRank.
4] Context and settings
Search results are different for each individual according to the location, search history, and search settings.
Although Google updates its algorithm frequently, these factors have stood the test of time.
Working of SEO
SEO has two categories:
Optimize your webpage content according to the ranking factors. Here are some ways to do it
Do a keyword research
It is essential to think about what your audience is looking for and the words they are using, which are keywords. You can do this with some keyword research tools like Google Keyword Planner. You can type in a word that you think your audience would be interested in, and see the keyword suggestions. The most important thing to note is the search volume, which indicates the number of people searching using those keywords. If you choose a keyword with less search volume, your webpage will not be seen by a lot of people. Since keyword research can be complicated, especially for SEO for dummies, it’s imperative that you spend time learning about it.
Optimize HTML code
Title tags: This title appears in search engines when a webpage is shown as a result. It can influence the number of clicks. A title tag can be even 900 characters, but you should keep it short and sweet.
Heading tags: Informative headings increase the readability of the content by breaking it down into interrelated parts. You can also use synonyms and keywords in your headings to add more relevance to your article.
URL: This is the address of your webpage on the world wide web. An appropriate URL is a description of your page and can increase your page visibility.
Meta description: This is the summary of your webpage’s content that is displayed when it is shown. It highlights the keywords and describes what to expect. It may not directly contribute to your SEO, but it can increase the viewers for your webpage.
Alt text for images: If your page fails to load an image, this text helps your viewers to understand what the image is about.
Maintain content quality
The content on your webpage should provide quality information. Make it as informative as possible and try to include external links that the user may find helpful. your content should be up to date, especially if it relates to an industry that is evolving constantly
This refers to the activities that are not done on your webpages directly but which have an impact on their rankings.
This is the most critical aspect for off page SEO and can be done in different ways like backlinking, internal linking, etc.
This is a link to your page from some other website. The number of backlinks on the webpage is called PageRank.
You can use the pages which have high authority on your website to link to lower ones. Internal links must be relevant.
These were some main elements of SEO.Google keeps improving its algorithm so as to provide an unparalleled user experience. To be on the top of your SEO game, it’s necessary to keep up!